“We’re Waiting Until Spring” – Why You Should Sell Your Home During Winter.

New content I wrote for both people in the market to sell their home, and the agents that might be assisting them!

The Right Agency LLC

We’re still recovering from the holidays; the weather’s terrible; the kids are back in school for the second half of the year; nobody’s looking to buy right now:

We just want to wait until Spring.

It’s that time of year again, where potential sellers go into hibernation and agents are afraid to snap them out of it.   As an agent, how can you approach and address these objections in a way that keeps a potential client’s best interests at the forefront? And for sellers, what are the advantages of listing now instead of waiting?

The most obvious advantage to listing in the winter is that others, for the same reasons listed above, are not motivated to sell. Less houses on the market will mean greater demand for the houses that are listed.

Not only will demand for your house be higher, but with fewer options cluttering the MLS and agents…

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“Time For a New Place?”

The Right Agency LLC

Standing out in a world of Stand Outs.

james-pond-191266.jpgPhoto byJames Pond

The competitive nature of the real estate market has attracted an influx of equally-competitive niche marketing businesses seeking to provide agents with all sorts of tools, ideas, and materials to make them stand out from the rest.

Similar to the idea that “College degrees are the new high school degrees,” real estate agents and the niche marketers competing for their business have reached a turning point where these strategies are less effective at making an agent stand out, and instead are becoming baseline necessities for agents to maintain their footing in the real estate landscape at all.

You need an Instagram. A Facebook. A Twitter. A LinkedIn. A Website. A Blog.
You need to create and post engaging content.
You need to optimize your website for search engine visibility and mobile compatibility.
You need to engage with followers…

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“Time For a Change?”

Standing out in a world of automation

I love reading and learning about fields and trades outside of my own strengths so I can integrate new ideas and strategies into what I do.
Here is something I wrote to jump-start my real estate blogging with The Right Agency, and hope it can serve as some food for thought for others!

 

Standing out in a world of Stand Outs.

james-pond-191266.jpg
Photo byJames Pond

The competitive nature of the real estate market has attracted an influx of equally-competitive niche marketing businesses seeking to provide agents with all sorts of tools, ideas, and materials to make them stand out from the rest.

Similar to the idea that “College degrees are the new high school degrees,” real estate agents and the niche marketers competing for their business have reached a turning point where these strategies are less effective at making an agent stand out, and instead are becoming baseline necessities for agents to maintain their footing in the real estate landscape at all.

You need an Instagram. A Facebook. A Twitter. A LinkedIn. A Website. A Blog.
You need to create and post engaging content.
You need to optimize your website for search engine visibility and mobile compatibility.
You need to engage with followers and respond to potential clients in a timely manner.
You need a lead generation service.
You need a personal ISA.
You need direct mail campaigns.
You need email campaigns.
You need templates and content for these campaigns.
You need to do all these things more creatively, more extravagantly, more effectively than all the other agents that also need to do these things more creatively, extravagantly, and effectively.

You get the point.

And while I’m not here to tell you these things don’t deserve your attention, I do think what used to be common sense is becoming a best-kept secret:

To stand out in a world of automation, you have to give people that increasingly uncommon sense of human connection.

“Time for a new place?” You might ask when you see someone post on social media about their noisy neighbors preventing them from sleeping, or having trouble with a landlord, or talking about needing a change.

We are looking too hard for ways to attract “buyers” and “sellers” that we are forgetting we are here to help people solve their problems and live a happier life.

thanh-tran-334583Photo byThanh Tran

5 Habits That Will Help Grow Your Instagram Following

5 easy habits that will increase your potential reach and follower count on Instagram.

Let’s make it fun and use an acronym just because: INSTA

IMAGES – This might seem like a weak way to start a list about a platform dedicated to image sharing, but bear with me. 
Posting new content serves two purposes: Attracting new followers to your page for the first time; and keeping existing followers interested and engaged. There isn’t a Golden Number for how often you should post, but it’s worth taking a few moments to consider the type of content that characterizes your Instagram and what posting frequency will satisfy your target audience. A page dedicated to sharing news highlights should ideally have multiple posts covering multiple subjects per day; however, a page that focuses on detailed discussions and in-depth analyses of specific news topics needs only one quality post here and there to satisfy the target audience. What is your page about, and how often should you post?

Next, make it a goal to post as often as you decided you should! Developing certain habits (even ones that seem unrelated) is key here. If you run a fashion/beauty/selfie instagram, set your outfit out the night before and take care of all your personal grooming before you start your day; being picture-ready all day means you won’t turn down that opportunity to take a picture in front of an awesome background you came across because you’re “not ready” or “look ugly.”

If you’re an artist and completing your work takes days, or weeks, or months, or even a year, don’t worry! We’ll make sure your followers will be there for you! The content you post doesn’t have to be limited to the final project! Progress pictures are a great way to keep your post frequency up, and an even better way to keep your followers curious; when you post your finished project, they’ll be waiting for it! You can also post a time-lapse video or a step-by-step slideshow compiling your progress pictures when you’re finished. Some other ideas might be posting about new art supplies you purchase, or old supplies that have never done you wrong. Perhaps you can post an infographic with your image that tells the story of WHY you created that piece. Get creative in how you share your creativity.

NAME – Make sure your name is on your content. This is so often neglected, but the best way to brand yourself is to make sure people know YOU are the WHO that made the content they’re enjoying. There were many times I made memes for fun, and then sure enough I would see them gain momentum as they were shared by verified accounts…. And then they were viral…

And I had no watermark..

No name stamped on the image..

It was too late for me to translate the reach my memes achieved into traffic to my own Instagram, but c’est la vie.

Make it a habit to add “@yourusername” somewhere discretely within the frame of each image you post, or grab an app like Desygner and make a personalized logo for free. You never know who your content might reach: 6 degrees of separation can easily become 1 if you put your name on it. 

SHARE content you enjoy from other Instagram users(make sure to give credit where it’s due!) Not only will this help build rapport with other users, who may reciprocate and share your work on their page, but tagging the relevant account will expand your potential reach! This is because Instagram’s Explore page adds weight (meaning, makes a picture more likely to appear on someone’s explore page) to posts from accounts that are similar to other accounts a user follows. Sharing content you enjoy from another page, and tagging appropriately, is a great way to reach the part of their audience that might take a shared interest in your content.

TAGGING – I’m not talking about hashtags. Using hashtags is a given, though I could probably write an entire how-to guide on improving hashtag effectiveness (Hey, comment below if you’d find that useful!). The tagging I’m referring to here is location tagging. The explore page adds weight to posts that are made near you; when you search by username, weight is given to users that are near you; you can also search purely by location, and posts that have no location tagged have no chance of appearing in this search.

However,it’s not all too often I see people utilizing location tags when they post, even though it’s one of the simplest ways to increase discoverability. You can choose a specific location (restaurant, shopping center, event area, etc), city, state, region, country, or really any number of abstract places. Especially if location is a factor in your target audience (i.e. you own a local business) choosing appropriately will help get your posts seen where you need it to be seen. Whether you want to grow your audience in a specific area or use location-tagging just to increase the weight your post gets on Explore pages/in searches, make it a habit to tag a location every time!

APPLICATIONS – I’ll end this one short and sweet: I used an app (Photo Candy) to give some life to a picture I probably never would have posted otherwise; it’s now my profile picture. Try using an overlay to add an expressive feel to your image, and to make your image stand out from others!

What apps, if any, do you currently use to edit/add text/crop/rework your pictures? Drop your suggestions below!

And hey, while you’re here, be sure to stop over to my personal IG at http://www.instagram.com/MzMarcoPolo.

Cheers!

How to start investing in Litecoin (or Bitcoin, Ethereum, and other Cryptocurrencies)

A beginner’s guide to trading Litecoin

Hi All!

 

I’m writing today as Litecoin surged past $200 and all the way up to $400 per coin. After seeing great returns of my own, and answering questions for many of my friends who aren’t sure where to begin, I thought it’d be helpful to pass along one of the best resources for beginners I’ve found!

The following is a great guide to Litecoin sourced by u/Sparkswont!
Whether you’re new to cryptocurrency and have no clue what a ‘litecoin’ is, or a seasoned investor in cryptocurrencies, the resources below will answer all your questions. If you still have questions, feel free to ask below in the comments!

What is Litecoin?
Litecoin (LTC or Ł) is a peer-to-peer cryptocurrency and open source software project released under the MIT/X11 license. Litecoin is one of the largest, oldest, and most used cryptocurrencies in the world. Similar to Bitcoin, Litecoin uses blockchain technology to process transactions.
So what’s the difference? To process a block, Litecoin takes 2.5 minutes rather than Bitcoins 10 minutes. This allows for faster processing times. Litecoin also has the capability to produce a total of 84 million units, compared to Bitcoins 21 million. In addition, Litecoin uses scrypt in its proof-of-work algorithm, a sequential memory-hard function requiring asymptotically more memory than an algorithm which is not memory-hard.
Still confused? Take a look at this video!

Where can I buy Litecoin?
There are many websites and applications where you can buy and sell Litecoin, but make sure the exchange you are using is trusted and secure. Here are some exchanges that are trusted in the cryptocurrency community:

Coinbase USD/Euro/GBP

Binance USD & Many Alt Coins

Bittrex USD & Many Altcoins

Quadrigacx CAD

Bithump KRW

OKCoin Euro/Yen/USD

OKex CNY l

Where can I securely store Litecoin?
Litecoin (and other cryptocurrencies) is stored in a digital wallet. When storing Litecoin, you want to make sure you trust the place you store them. This is why it is best to store them yourself through the electrum wallet. It is highly suggested to not store your Litecoin in an exchange (such as Coinbase, Poloniex, Bittrex, etc.) because you don’t control the private keys. If the exchange ever goes offline, or becomes insolvent, your Litecoin essentially disappear.
Some other options are:

Electrum Lightweight Wallet

Official Core Wallet

LiteVault Secure Web Wallet

Paper Wallet Generator

If you’re a fan of mobile devices, then Loafwallet is the wallet for you. Developed by a Litecoin Foundation Dev, /u/losh11, this mobile wallet works great! And remember to always make sure to write down your seedkeys.

Hardware wallets are another great option, in fact, they are said to be the most secure way to store cryptocurrencies. Below is a list of the litecoin flexible hardware wallets.

Ledger

Trezor

Keepkey

Where can I spend Litecoin?
Litecoin is in the top ten of all cryptocurrencies by market capitalization. Websites are rapidly adopting Litecoin as a method of payment as well. If you yourself want to accept LTC as a business, you can refer to these merchant manuals. Alternatively, if you would like to explore websites that accept Litecoin, head over to /r/AcceptingLTC.
Here are also several of our favorite merchants accepting Litecoin.

Where can I discuss Litecoin?
The Litecoin community is extremely kind and robust. There are many forums and places where you can discuss Litecoin with others who are interested in the currency. Here are the main ones:
Platform

Reddit

Litecoin Markets Subreddit

Discord

Official Forum

IRC

Additional Resources and Help
If you have more questions, or are genuinely interested in learning more about Litecoin then be sure to read this series. If you have a specific question that you can’t seem to find the answer too, ask below and someone will help you out!

Streetcharm Brand Inspiration 

Inspiration for the vision behind the Streetcharm Brand clothing startup.

Are you what you wear?

I say that in jest.  Today I’m wearing one of my favorite sweatshirts by Lazy Oaf.  

Despite the comfortable attire, I have been productive from the moment I woke up.

Ever since I can remember, I’ve had a sensitivity to uncomfortable clothes – itchy wool, inseam doesn’t leave room for comfort, etc..  Wearing the wrong texture or fit could noticeably impede my focus throughout the work day.

Simultaneously, I’m a strong believer in starting the morning on the right feet: Bring your best to the breakfast table! When you start the day feeling prepared, put-together, and organized you’re giving your confidence a balanced breakfast.  Even if nobody at the office cares how you look; even if you work from home and see no one at all, good morning habits (personal grooming, self care) that make you feel good about yourself are important because they shift your body into full gear.  Readiness in your appearance translates to confidence in self-efficacy. 
Now, to reconcile the comfort factor with the readiness factor, outfits like these can’t be beat!

This reconciliation is a major motivator behind Streetcharm – to deliver a casual-athleticwear line that still touches a business aesthetic; it is comfort characterized by hustle and success.
Cheers!

Post One

My journey from leaving a deadend job to six-figures as an entrepreneur.

I’m somewhere inbetween “Fired from my deadend job” and “Six-figures from my own business.”  After losing a day job I was at my wit’s end with anyway, I finally had the time to step-up my freelance work as a social media marketer and artist and promotions manager. Three months ago, I joined with two colleagues to create a Real Estate ISA company called The Right Agency, which is projected to break 5-figures in monthly revenue for January! In my free time, I’m planning the launch of My streetwear startup, Streetcharm. My plate is constantly full, and I’ve never felt so driven!

I’m a work in progress and I’ll be tumbling along as I get where I’m going and beyond. I’d love to connect with motivated and inspirational people, as well as people who might need some inspiration themselves!

🍻 to self-improvement, entrepreneurship, and living for you!

 

screenshot_20171210-0228511444717712.png

 

Are we connected on other platforms?
http://www.twitter.com/mzmarcopolo
http://www.instagram.com/mzmarcopolo
http://www.facebook.com/kattwagnerny
http://www.linkedin.com/in/katt-wagner-162a93117
http://www.kattwagner.tumblr.com

Snapchat and Pinterest: MzMarcoPolo

My Company:
http://www.facebook.com/therightagency
http://www.therightagencyllc.com
http://www.instagram.com/therightagency
http://www.twitter.com/TRARealEstate

Thank you SO MUCH for your kind support! 🙂