I love reading and learning about fields and trades outside of my own strengths so I can integrate new ideas and strategies into what I do.
Here is something I wrote to jump-start my real estate blogging with The Right Agency, and hope it can serve as some food for thought for others!
Standing out in a world of Stand Outs.
The competitive nature of the real estate market has attracted an influx of equally-competitive niche marketing businesses seeking to provide agents with all sorts of tools, ideas, and materials to make them stand out from the rest.
Similar to the idea that “College degrees are the new high school degrees,” real estate agents and the niche marketers competing for their business have reached a turning point where these strategies are less effective at making an agent stand out, and instead are becoming baseline necessities for agents to maintain their footing in the real estate landscape at all.
You need an Instagram. A Facebook. A Twitter. A LinkedIn. A Website. A Blog.
You need to create and post engaging content.
You need to optimize your website for search engine visibility and mobile compatibility.
You need to engage with followers and respond to potential clients in a timely manner.
You need a lead generation service.
You need a personal ISA.
You need direct mail campaigns.
You need email campaigns.
You need templates and content for these campaigns.
You need to do all these things more creatively, more extravagantly, more effectively than all the other agents that also need to do these things more creatively, extravagantly, and effectively.
You get the point.
And while I’m not here to tell you these things don’t deserve your attention, I do think what used to be common sense is becoming a best-kept secret:
To stand out in a world of automation, you have to give people that increasingly uncommon sense of human connection.
“Time for a new place?” You might ask when you see someone post on social media about their noisy neighbors preventing them from sleeping, or having trouble with a landlord, or talking about needing a change.
We are looking too hard for ways to attract “buyers” and “sellers” that we are forgetting we are here to help people solve their problems and live a happier life.